How to sell a $35,000 watch

February 26, 2010

There are $35,000 watches?!
Wall Street Journal outlines some of the strategies salespeople use in order to sell these very practical timepieces.

Salespeople lay the client’s well-worn watch on a tray between two shiny new ones, creating a contrast that subtly suggests it’s time to upgrade.

More sales strategies include: flattery, talking not about “price” but rather about “value”, and placating annoyed wives by suggesting the husband also buy her a (less-expensive) watch.

Via MeFi.


NoKa: No way.

December 3, 2008

This is a lengthy (10+ pages), but sublimely satisfying blog post.

NoKa is one of the priciest chocolate retailers in the world. Their plain truffles or matchbook-sized rectangles of plain chocolate sell for between $800-$2500/pound. As a point of comparison, the writer points out that “foie gras is $50/pound, marijuana in El Paso is $350/pound, and a fat stack of dollar bills is $454/pound”.

The obvious question is, What’s NoKa worth?

The answer, and the thoroughness with which the blogger (Scott of DallasFood.org) determines his answer, is pretty darn fun to read. Along the way you’ll learn some fun tidbits about chocolate production, too. (My only complaint with this article is that the female CEO of the company is criticized more harshly than the male, and it sounds to me like blame should be shared.)

Source.


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