NoKa: No way.

December 3, 2008

This is a lengthy (10+ pages), but sublimely satisfying blog post.

NoKa is one of the priciest chocolate retailers in the world. Their plain truffles or matchbook-sized rectangles of plain chocolate sell for between $800-$2500/pound. As a point of comparison, the writer points out that “foie gras is $50/pound, marijuana in El Paso is $350/pound, and a fat stack of dollar bills is $454/pound”.

The obvious question is, What’s NoKa worth?

The answer, and the thoroughness with which the blogger (Scott of determines his answer, is pretty darn fun to read. Along the way you’ll learn some fun tidbits about chocolate production, too. (My only complaint with this article is that the female CEO of the company is criticized more harshly than the male, and it sounds to me like blame should be shared.)



Let them eat microwaved mug-cake.

July 24, 2008

UPDATE: I made this! And it was good!.

Found a five-minute cake recipe that you make in a coffee mug in the microwave. Wow.

This looks like such a mistake.

This looks like such a mistake.

in a microwaveable mug,

4 Tablespoons cake flour
4 Tablespoons sugar
2 Tablespoons cocoa

UPDATE: I recommend 3tbs flour and 3tbs cocoa. More chocolateyer.

1 Egg
3 Tablespoons milk
3 Tablespoons oil

UPDATE: I recommend melted salted butter instead of oil.

Mix well & nuke for 3 minutes.

This, on the other hand, looks like chocolatey genius.

This, on the other hand, looks like chocolatey genius.