Milton Glaser’s advice

Here’s a good list of career advice from graphic designer Milton Glaser (best known for creating the “I heart NY” logo).

Two highlights:

1. You can only work for people that you like. All of my most meaningful and significant work came out of an affectionate relationship with a client. I am not talking about professionalism; I am talking about affection. I am talking about a client and you sharing some common ground.

4. Professionalism is not enough. What professionalism means in most cases is diminishing risks. So if you want to get your car fixed you go to a mechanic who knows how to deal with transmission problems in the same way each time… If you are professional, your instinct is not to fail, it is to repeat success. So professionalism as a lifetime aspiration is a limited goal.

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