Mad Men is renowned for its beautiful and accurate period production design. Propmaster Scott Buchwald is the guy who makes it happen.
There was one time when January Jones defrosts a Sara Lee cherry cheesecake. The cheesecake wasn’t hard to reproduce, but we had to make the box that it came in.
Getting the Sara Lee logo from 1960 was easy, but finding an actual cheesecake box was hard. Again, that’s not very collectible. Pretty much the second after the cake was taken out, the box would have been thrown away, so I looked through pictures of kitchen scenes, hoping to find a cherry cheesecake box sitting there.
After looking through 3,000 pictures, I was able to capture every angle of the box and I was able to redraw it on Illustrator and tweak it on Photoshop and then print it out and rebuild the box.
Here’s an interesting interview with Buchwald.