I’ve taken a couple roadtrips across Canada and the Southern USA, and one of my favourite small pleasures on the road (in addition to beef jerky + Coke, and watching Reuben dismay waitresses with his robotic requests for “and… uh…. no tomatoes please” on foods that never contain tomatoes) is seeing what I call lollipop signs beside the highway; each one just a pared-down logo on a single very tall stick, meant to be viewed from a distance and to entice truckers & travellers to leave the highway in search of fried foods.
I’m not sure exactly why I like these signs so much- maybe because they’re so compact and simple, just a logo on a shape. I love how they glow against the sky, especially as the sun sets. No building and traffic around them to interrupt the design, it’s like a clean sheet of letterhead or something.
Anyway, I like this site, a collection of photos of these lollipop signs with their posts photoshopped out.
Another, somewhat related thing I really like is seeing matte Xmas lights- the kind where the transluscent, frosted bulb hides the filament from view, so they glow instead of looking twinkly. I used to crane my neck to stare at these as we passed them in the car when I was small. I believe seeing these lights as a child were the genesis of my appreciation for lollipop signs.
It was frustrating as a little kid to try to explain to my disinterested parents which kind of Xmas lights we should get. LET’S GET THE ONES THAT GLOW, I would say, and WHATCHA MEAN GLOW, DEY ALL GLOW DEY’RE LIGHTS, AND WE GETTING DE PURPLE ONES AGAIN, I LOVE DE PURPLE ONES would be the reply.
God my life is hard. Don’t cry for me any more, though, it made me stronger.