This is interesting. One performer reads the same political ad copy 8 different ways. She’s really good. Click here to watch.
I’ve often thought that media training and production should be a part of the school curriculum. After seeing how sincerity is manufactured (no offence on Klvana, either- all performers and public speakers do the exact same thing), you start to appreciate the craft- and therefore the deliberate manipulation- inherent in all ads. An understanding of media production should lead to a populace that’s better able to evaluate information and make smarter, more critical decisions, rather than simple gut decisions based on criteria like “She’s just like me! I would invite her to a dinner party! Hence I will vote for the political party she endorses, and buy the eye cream, too!”