How to sell a $35,000 watch

February 26, 2010

There are $35,000 watches?!
Wall Street Journal outlines some of the strategies salespeople use in order to sell these very practical timepieces.

Salespeople lay the client’s well-worn watch on a tray between two shiny new ones, creating a contrast that subtly suggests it’s time to upgrade.

More sales strategies include: flattery, talking not about “price” but rather about “value”, and placating annoyed wives by suggesting the husband also buy her a (less-expensive) watch.

Via MeFi.


Follow

Get every new post delivered to your Inbox.

Join 65 other followers