This is a lengthy (10+ pages), but sublimely satisfying blog post.
NoKa is one of the priciest chocolate retailers in the world. Their plain truffles or matchbook-sized rectangles of plain chocolate sell for between $800-$2500/pound. As a point of comparison, the writer points out that “foie gras is $50/pound, marijuana in El Paso is $350/pound, and a fat stack of dollar bills is $454/pound”.
The obvious question is, What’s NoKa worth?
The answer, and the thoroughness with which the blogger (Scott of DallasFood.org) determines his answer, is pretty darn fun to read. Along the way you’ll learn some fun tidbits about chocolate production, too. (My only complaint with this article is that the female CEO of the company is criticized more harshly than the male, and it sounds to me like blame should be shared.)