How to sell a $35,000 watch

There are $35,000 watches?!
Wall Street Journal outlines some of the strategies salespeople use in order to sell these very practical timepieces.

Salespeople lay the client’s well-worn watch on a tray between two shiny new ones, creating a contrast that subtly suggests it’s time to upgrade.

More sales strategies include: flattery, talking not about “price” but rather about “value”, and placating annoyed wives by suggesting the husband also buy her a (less-expensive) watch.

Via MeFi.

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One Response to How to sell a $35,000 watch

  1. Have you ever been to Hong Kong? That’s not an expensive watch! I remember once eating at an expensive restaurant there which had a US$15,000 wine on the menu.

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